Want a glimpse into how the Darling Family made all their Dirty, Sexy Money? Take a virtual tour of their latest venture, the Manhattan skyscraper Darling Tower.Well appointed like the glossiest of New York pads, the Tower features amenities such as valet, private wine cellar, full-service Wellness Spa, and rooftop Zen garden. It was even designed by apparently world-famous architect Nico Egroeg (who must be Nick George's backwards Dutch cousin.)
Considering buying with some filthy cash of your own? There's just one problem: Darling Tower doesn't really exist. And as slick and realistic as its web site may be, it's really just a clever "viral" tool to promote the upcoming second season of Dirty Sexy Money, which premieres this Wednesday, October 1 at 10 PM Eastern on ABC.
From Patrick 'Tripp' Darling's "Vision" page:
"When I start a new venture, I base it on hard research and analysis. With Darling Tower, I saw an opportunity to give new life to an otherwise faltering urban area -- a clean-up-the-dirt endeavor, so to speak. Adding in some much needed sex appeal to create something unique and beautiful. I consider it money well spent."
Dirty Sexy Money
Season 2
Premieres Wednesday, October 1
10 PM Eastern
ABC
Another great not-so-'viral' tool to promote the show is to have the unbelievably desirable Lady GaGa make a music video about the show. Wow. Just wow. Who misses the season 2 premiere after this...? http://www.youtube.com/watch?v=3pk2HT0jLFA
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