Friday, March 12, 2010

Mad Merch

I guess it was inevitable that a certain, rabidly popular series set in the world of advertising would soon be peddling wares of its own.

As Stuart Elliott wrote in The New York Times yesterday, Mattel will release this July a series of four Mad Men Barbie dolls, in the likenesses of the show's Don and Betty Draper (Jon Hamm and January Jones), Roger Sterling (John Slattery) and Joan Holloway (Christina Hendricks.) The dolls' appearance will coincide with the debut of the show's fourth season on AMC.

Available in specialty stores and on and, each limited-edition (7,000 to 10,000 available) doll will carry a suggested retail price of $74.95 (pretty steep in 1960s dollars!), and will come with authentic period wear, down to their hats, coats and undergarments.

Me, I'm waiting for my own Salvatore Romano doll. I want to pose him in the interesting positions he dares not admit he likes.

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