Friday, August 29, 2008

Toll-Free TV

This weekend, in celebration of Labor Day -- and to get you to watch its new Steven Bochco-created law series Raising The Bar -- TNT has come up with a pretty clever, attention-grabbing promotion.

Starting tomorrow, the network will pay your tolls at select roadways in four major cities. So as you zip on by, remember to thank the series' stars, Jane Kaczmarek, Gloria Reuben and hunky Saved By the Bell alum Mark-Paul Gosselaar, for that extra change in your pocket. The free tolls this weekend are as follows:

  • Friday, August 29, from 4-6 PM Eastern: the Georgia 400 highway in Atlanta
Monday, September 1:

  • 3-5 PM Eastern: Pennsylvania Turnpike - Mid-County Interchange in Philadelphia

  • 3-5 PM Central: Indiana Toll Road - Westpoint Interchange at mile post 1 in Chicago

  • 4-6 PM Eastern: Orlando-Orange County Expressway - State Road 528 Mainline Plaza (westbound) in Orlando

Wait -- I'm just getting this -- is this a play on Raising the "Bar," as in the toll booth arm? What can I say -- Labor Day weekend has already set in in my brain. Oh well -- have a happy, everybody!

Raising the Bar
Raising the Bar
Premieres Monday, September 1
10 PM Eastern

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