Tuesday, October 28, 2014

NBC Wants More "Laura"

This morning, NBC announced the first full-season pickup from among its new fall series.  Debra Messing's The Mysteries of Laura has been scoring in the ratings since its debut on September 17, and has helped the network build a female-centric night of crimefighting and action, leading into Mariska Hargitay's veteran Law & Order: SVU and Sophia Bush in Chicago Fire.  See announcement from NBC below.


Debra Messing Starrer Improves 8 P.M. Wednesday Timeslot by 58% Vs. Last Season

UNIVERSAL CITY, Calif. — Oct. 28, 2014 — NBC has given a full-season 22-episode order to its 8 p.m. Wednesday drama “The Mysteries of Laura.”

Emmy Award winner Debra Messing stars as NYPD homicide Det. Laura Diamond, who manages to balance her time between being a police officer and that of a harried mom with two unruly young boys.

“Debra has effortlessly infused Laura with a relatability that is captivating audiences,” said Jennifer Salke, President, NBC Entertainment. “We can’t wait to see how Laura will continue to evolve throughout the entire season.”

Through its first six telecasts, “The Mysteries of Laura” has averaged a 1.8 rating, 6 share in adults 18-49 and 10.4 million viewers overall in “most current” figures from Nielsen Media Research. In “live plus same day” results, “The Mysteries of Laura” has improved the Wednesday 8-9 p.m. ET/PT hour by +58% or 3.3 million persons versus NBC’s results in the hour one year earlier.

“The Mysteries of Laura” is the only new drama on the Big 4 networks so far this season to remain with 0.2 of a rating point in 18-49 of its regular-slot debut through its next four telecasts in L+SD results.

The series also stars Josh Lucas, Laz Alonso, Janina Gavankar and Max Jenkins.

Writer Jeff Rake (“Boston Legal”) and director McG (“Supernatural”) serve as executive producers with Greg Berlanti (“Brothers & Sisters”), Aaron Kaplan (“The Neighbors”), Todd Lituchy and Sarah Schechter. “The Mysteries of Laura” is a production of Warner Bros. Television, Berlanti Productions and Kapital Entertainment.

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