n advance of the network's official "upfront" announcers to advertisers, beginning this morning at 11 AM at New York City's Hilton Hotel, NBC has announced its fall 2010-11 schedule.
The big news, which will undoubtedly cause the biggest buzz, is the cancellation of stalwart Law & Order. Just this past January, at NBC's presentation to the TV Critics' Convention in Pasadena, network president Angela Bromstad was strongly hinting that Law & Order would get its renewal for a 21st season, allowing the show and its creator Dick Wolf to surpass the current record for longest-running live-action scripted series, Gunsmoke.
And on the plus side, check out NBC's commitment to comedy: 5 new shows, if you count the hourlong Love Bites. Here's the announcement.
5/16/2010 04:58 NBC UNVEILS 2010-11 PRIMETIME SCHEDULE ACCENTED BY FIVE NEW COMEDIES, SEVEN NEW DRAMAS AND NEW ALTERNATIVE PROGRAM
The New Fall Schedule Features All-Drama Lineups on Mondays and Wednesdays and All Comedies on Thursdays, Plus Unscripted Programming into Compatible Dramas on Tuesdays and Fridays
New Comedies Include “Friends With Benefits,” “Outsourced,” “Perfect Couples," “Love Bites” and “The Paul Reiser Show”
New Dramas Are “Undercovers,” “The Event,” “Chase,” “Law & Order: Los Angeles,” “Outlaw,” “The Cape” and “Harry’s Law”; And New Alternative Show “School Pride”
NEW YORK CITY -- May 16, 2010 - NBC announced today its 2010-11 primetime schedule that is highlighted by five new comedies, seven new drama series and one new alternative program, including shows from such innovative hit-makers as J.J. Abrams, Jerry Bruckheimer and David E. Kelley, among others.
The high-quality series include new comedies such as “Outsourced," "Love Bites," “Perfect Couples," "Friends With Benefits" and “The Paul Reiser Show." The new dramas are “The Cape,” “Harry’s Law,” “Outlaw,” “Undercovers,” “The Event,” “Chase” and “Law & Order: Los Angeles.”
The schedule features all-drama lineups on Mondays and Wednesdays and five comedies on Thursdays. Tuesdays will continue to combine the similar appeal of "The Biggest Loser" with "Parenthood," and Fridays will team "Who Do You Think You Are?" and the new series “School Pride” with "Dateline NBC" and the new legal drama "Outlaw."
NBC will also broadcast a 35th anniversary “Saturday Night Live” special that will celebrate the iconic late-night series’ long and eventful run on NBC since 1975.
The announcements were made by Jeff Gaspin, Chairman, NBC Universal Television Entertainment, and Angela Bromstad, President, Primetime Entertainment, NBC and Universal Media Studios.
“This new schedule brings NBC back to basics with its commitment to quality scripted programming,” said Gaspin. “Our new shows are distinctive and feature a combination of the biggest talent, the brightest new stars and the strongest auspices in television. With this new schedule, we're poised to take the next step toward our long-term goals with a lineup that has stabilized and has been building solid momentum through the second half of the season.”
“Our team has been working tirelessly to achieve our ambitious goals and we are so pleased to see that these new series demonstrate tremendous upside for NBC,” said Bromstad. “We feel that this development season introduces shows that will become part of the great programming legacy of our network.”
On Mondays (all times ET), NBC leads off with “Chuck” from 8-9 p.m., followed by two new and intense hour-long dramas - “The Event” (9-10 p.m.) and “Chase” (10-11 p.m.). Then on Tuesdays, NBC returns with its powerful stories from the hit alternative series “The Biggest Loser” (8-10 p.m.) and finishes the night with the acclaimed family drama “Parenthood” (10-11 p.m.).
NBC's Wednesday night features three hours of drama programming beginning with the new series “Undercovers” from J.J. Abrams (8-9 p.m.), “Law & Order: Special Victims Unit” (9-10 p.m.) and the new “Law & Order: Los Angeles” at 10-11 p.m. concludes the night.
Primetime Thursdays feature wall-to-wall comedy as this season’s freshman sensation “Community” continues at 8-8:30 p.m. followed by the Emmy Award-winning “30 Rock” (8:30-9 p.m.). The Emmy-winning “The Office” continues 9-9:30 p.m. and will be followed by the new comedy “Outsourced” (9:30-10 p.m.). Now NBC’s comedy fans get an extra round of laughs when the new, hour-long comedy “Love Bites” debuts at 10-11 p.m. “Parks and Recreation” will return to Thursdays later in the season to give the night more original programming.
Fridays come alive with a fresh mix of reality, news and a new scripted drama as the popular “Who Do You Think You Are?” returns at 8-9 p.m. where it shares the time period with “School Pride” -- a new, proactive and inspiring series about rebuilding a community’s schools. “Dateline NBC” continues at 9-10 p.m. with its compelling personal stories. The workweek ends with “Outlaw,” a new courtroom drama featuring Emmy winner Jimmy Smits as a former U.S. Supreme Court justice.
The wildly successful “NBC Sunday Night Football” reigns supreme again on Sundays (8:15-11:30 p.m.) preceded by “Football Night in America” (7-8:15 p.m.).
Sundays beginning March 2011, the popular competition series "Minute to Win It" returns (8-9 p.m.) followed by "The Celebrity Apprentice" (9-11 p.m.)
The new series “The Cape,” “Friends With Benefits,” “Perfect Couples,” “Harry’s Law" and “The Paul Reiser Show" will premiere later in the season along with a new version of “The Apprentice” “The Marriage Ref” and the new series “America’s Next Great Restaurant” -- starring acclaimed celebrity chef/restaurateur Bobby Flay.
NBC FALL 2010 SCHEDULE
*New programs in UPPER CASE; all times ET
MONDAY
8-9 p.m. - “Chuck”
9-10 p.m. - “THE EVENT”
10-11 p.m. - “CHASE”
TUESDAY
8-10 p.m. - “The Biggest Loser”
10-11 p.m. - “Parenthood”
WEDNESDAY
8-9 p.m. - “UNDERCOVERS”
9-10 p.m. - “Law & Order: Special Victims Unit”
10-11 p.m. - “LAW & ORDER: LOS ANGELES”
THURSDAY
8- 8:30 p.m. - “Community”
8:30-9 p.m. - “30 Rock”
9-9:30 p.m. - “The Office”
9:30-10 p.m. - “OUTSOURCED”
10-11 p.m. - “LOVE BITES”
FRIDAY
8-9 p.m. - “Who Do You Think You Are?”/"SCHOOL PRIDE”
9-10 p.m. - “Dateline NBC”
10-11 p.m. - “OUTLAW”
SATURDAY
Encore programming
SUNDAY
7- 8:15 p.m. -- "Football Night in America"
8:15-11:30 p.m. -- "NBC Sunday Night Football"
SUNDAY (beginning March 2011)
7-8 p.m. - “Dateline NBC”
8-9 p.m. - “Minute to Win It”
9-11 p.m. - “The Celebrity Apprentice”
2010-11 NEW SERIES DESCRIPTIONS
New Dramas
‘THE EVENT’ -- "The Event" is an emotional, high-octane conspiracy thriller that follows Sean Walker (Jason Ritter, "The Class"), an Everyman who investigates the mysterious disappearance of his fiancée, Leila (Sarah Roemer, "Disturbia"), and unwittingly begins to expose the biggest cover-up in U.S. history. Sean's quest will send ripples through the lives of an eclectic band of strangers, including: newly elected U.S. President Martinez (Golden Globe nominee Blair Underwood, "Dirty Sexy Money"); Sophia (Emmy Award nominee Laura Innes, "ER"), who is the leader of a mysterious group of detainees; and Sean’s shadowy father-in-law (Scott Patterson, "Gilmore Girls"). Their futures are on a collision course in a global conspiracy that could ultimately change the fate of mankind. Ian Anthony Dale ("Daybreak") and Emmy winner Željko Ivanek (“Damages”) also star in the ensemble drama. “The Event” is a production of Universal Media Studios and Steve Stark Productions. Stark (“Medium,” “Facing Kate”) serves as executive producer, Nick Wauters ("The 4400," "Eureka") is creator/co-executive producer and Jeffrey Reiner (“Friday Night Lights,” “Trauma”) is the director/executive producer; Evan Katz (“24”) also is an executive producer. http://www.nbc.com/the-event/
THE EVENT
‘UNDERCOVERS’ – Acclaimed writer/producer/director J.J. Abrams (“Star Trek," "Fringe," "Lost," "Alias") serves as co-writer, executive producer – and also directs – his first direction of a TV series pilot since “Lost” in “Undercovers” with executive producer/writer Josh Reims (“Brothers and Sisters”). “Undercovers” is a sexy, fun, action-packed spy drama that proves once and for all that marriage is still the world's most dangerous partnership. Outwardly, Steven Bloom (Boris Kodjoe, “Tyler Perry’s Madea’s Family Reunion,” “Soul Food,” "Resident Evil: Afterlife") and his wife, Samantha (Gugu Mbatha-Raw, “Doctor Who,” “Bonekickers”), are a typical married couple who own a small catering company in Los Angeles and are helped by Samantha’s easily frazzled younger sister, Lizzy (Jessica Parker Kennedy, “Smallville”). Secretly, the duo were two of the CIA’s best spies until they fell in love on the job five years ago and retired. When fellow spy and friend Nash (Carter MacIntyre, "American Heiress") goes missing while on the trail of a Russian arms dealer, the Blooms are reinstated by boss Carlton Shaw (Gerald McRaney, "Deadwood") to locate and rescue Nash. The pair is thrust back into the world of espionage as they follow leads that span the globe -- and Steven and Samantha realize that
this supercharged, undercover lifestyle provides the excitement and romance that their marriage has been missing. Also starring is Ben Schwartz (NBC’s “Parks and Recreation”). "Undercovers" is from Bonanza Productions Inc. in association with Bad Robot Productions and Warner Bros. Television. The pilot was written by J.J. Abrams &
Josh Reims and directed by Abrams. Abrams, Reims and Bryan Burk ("Fringe," "Lost, "Alias") are the executive producers. http://www.nbc.com/undercovers/ 
UNDERCOVERS
‘THE CAPE’ – "The Cape" is a one-hour drama series starring David Lyons ("ER") as Vince Faraday, an honest cop on a corrupt police force, who finds himself framed for a series of murders and presumed dead. He is forced into hiding, leaving behind his wife, Dana (Jennifer Ferrin, "Life on Mars") and son, Trip (Ryan Wynott, "Flash Forward"). Fueled by a desire to reunite with his family and to battle the criminal forces that have overtaken Palm City, Faraday becomes "The Cape" his son's favorite comic book superhero -- and takes the law into his own hands. Rounding out the cast are James Frain ("The Tudors") as billionaire Peter Fleming -- The Cape's nemesis -- who moonlights as the twisted killer: Chess; Keith David ("Death at a Funeral") as Max Malini, the ringleader of a circus gang of bank robbers who mentors Vince Faraday and trains him to be The Cape, Summer Glau ("Terminator: The Sarah Connor Chronicles") as Orwell, an investigative blogger who wages war on crime and corruption in Palm City; and Dorian Missick ("Six Degrees") as Marty Voyt, a former police detective and friend to Faraday. "The Cape" is a Universal Media Studios and BermanBraun production from executive producer/creator Thomas Wheeler (“Empire”), executive producer/director Simon West (“Con Air”), the executive producing team of Gail Berman and Lloyd Braun (NBC’s “Mercy), and executive producer Gene Stein (“Accidentally on Purpose”).
http://www.nbc.com/the-cape/ 
THE CAPE
‘CHASE’ – “Chase” is a fast-paced drama from Emmy Award-winning executive producer Jerry Bruckheimer (“CSI” franchise, “The Amazing Race,” “Pirates of the Caribbean” films) and executive producer Jennifer Johnson (“Cold Case”) that drops viewers smack into the middle of a game of cat-and-mouse as a team of U.S. marshals hunts down America's most dangerous fugitives. Kelli Giddish (“Past Life”) stars as U.S. Marshal Annie Frost, a cowboy boot-wearing deputy whose sharp mind and unique Texas upbringing help her track down the violent criminals on the run. Cole Hauser (“K-Ville”), Amaury Nolasco (“Prison Break”), Rose Rollins ("The L Word”) and Jesse Metcalfe (“Desperate Housewives”) also star as members of Frost’s elite team. “Chase” is produced by Bonanza Productions Inc., in association with Jerry Bruckheimer Television and Warner Bros. Television. Bruckheimer, Jonathan Littman (“CSI” franchise, “The Amazing Race,” "Cold Case”) and Johnson serve as executive producers, while KristieAnne Reed is co-executive producer. David Nutter (“The Mentalist,” “Without a Trace” “The X-Files”) directed and is executive producer of the pilot that was written by Johnson.
http://www.nbc.com/chase/ 
CHASE
‘OUTLAW’ -- Starring Emmy Award winner Jimmy Smits ("NYPD Blue," "The West Wing"), "Outlaw" is a new drama from executive producer John Eisendrath ("Alias," "Felicity," "Playmakers"). Cyrus Garza (Smits) is a U.S. Supreme Court justice who abruptly quits the high-level position. A playboy and a gambler, Garza had always adhered to a strict interpretation of the law until he realized the system he believed in was flawed. Now that he’s quit the bench and returned to private practice, he’s determined to represent “the little guy” and use his inside knowledge of the justice system to take on today’s biggest legal cases -- and he's making plenty of powerful people unhappy along the way. Jesse Bradford ("The West Wing"
), Carly Pope ("24"), Ellen Woglom ("Californication")
and David Ramsey ("Dexter") also star. “Outlaw” is a Universal Media Studios production along with Conaco productions. Eisendrath is executive producer along with Terry George ("Hotel Rwanda," "Reservation Road"), Conan O'Brien, Jeff Ross and David Kissinger ("Andy Barker, P.I."). "Outlaw" is written by Eisendrath and directed by George.
http://www.nbc.com/outlaw/ 
OUTLAW
‘HARRY’S LAW’ – Emmy Award-winning creator David E. Kelley (“The Practice,” “Boston Legal”) brings his unique storytelling to “Harry’s Law,” a series about fate and the people it brings together, starring Academy Award winner Kathy Bates (“Misery,” “About Schmidt”). Harriet (Bates), Matthew (Ben Chaplin, “Me and Orson Wells”) and Malcolm (Aml Ameen, “Kidulthood”) couldn’t be any more different. Harriet is a curmudgeonly ex-patent lawyer who, having just been fired from her cushy job, is completely disillusioned with her success and looking for a fresh start. Her world unexpectedly collides with Malcolm’s -- a young man trying to figure out life. When he finds out Harriet is a lawyer, he begs her to represent him in an upcoming criminal case. Matthew, a dreamer at heart and also recently fired from his job as a high school teacher, is introduced to Harriet through Malcolm, a previous student of his. When these three cross paths, they realize they’re all looking for a fresh start. Now, the most unlikely of people are starting a law practice in the most unlikely of places--a rundown shoe store. “Harry’s Law” also stars Brittany Snow (“Hairspray”) as Harriet’s assistant, Jenna Backstrom and Beatrice Rosen (“Dark Knight”) as Eve, a high school French teacher.
“Harry’s Law” is produced by Bonanza Productions Inc. in association with David E. Kelley Productions and Warner Bros. Television. David E. Kelley (“Boston Legal,” “The Practice”) and Bill D’Elia (“Boston Legal,” “The Practice”) serve as executive producers. D’Elia also is the director.
http://www.nbc.com/harrys-law/ 
HARRY'S LAW
‘LAW & ORDER: LOS ANGELES’ – The new “Law & Order: Los Angeles” is a procedural crime drama that will follow the theme and storylines similar to the “Law & Order”-brand series on the streets of Los Angeles. The series, from executive producer Dick Wolf and Blake Masters “(“Brotherhood”), is a Wolf Films production in association with Universal Media Studios. Casting and pre-production work are continuing.
New Comedy Series
‘PERFECT COUPLES’ -- “Perfect Couples” depicts the misadventures of three engaging couples as they struggle to find out what makes the ideal relationship -- and how to maintain it through humorous trial-and-error. The series explores their heroic journey in search of the perfect relationship without destroying each other in the process. Dave (Kyle Howard, “My Boys”) and Julia (Christine Woods, “Flash Forward”) are the relatable, normal couple, but Julia's hope of remaining the cool, low-maintenance chick is tested by Dave’s attempts to keep both his wife and his needy best friend Vance (David Walton, “Heist”) equally happy. Vance, along with the neurotic Amy (Mary Elizabeth Ellis, “It’s Always Sunny in Philadelphia”), are the high-passion, high-drama couple who bring out the best and worst in each other. The third duo features Rex (Hayes MacArthur, “She’s Out of My League”), a reformed party guy, and, and his wife, Leigh (Olivia Munn, “Attack of the Show”), who considers herself as the group’s mother hen. Believing that they are relationship experts, Rex and Leigh have attended every class and seminar on relationships -- and regard themselves as the “perfect couple.” Jon Pollack (“30 Rock”) and Scott Silveri (“Friends”) are the executive producers while Andy Ackerman (“Seinfeld,” “The New Adventures of Old Christine”) is the director. The series is produced by Universal Media Studios. http://www.nbc.com/perfect-couples/
PERFECT COUPLES
‘OUTSOURCED’ – “Outsourced” is a comedy where the Midwest meets the exotic East in a hilarious culture clash. The series centers on the all-American company Mid America Novelties that sells whoopee cushions, foam fingers and wallets made of bacon -- and whose call center has suddenly been outsourced to India. Todd Dempsy (Ben Rappaport, off-Broadway's “The Gingerbread House”) is the new company’s manager who learns that he’s being transferred to India to run the operation. Overwhelmed, Todd discovers that his new staff needs a crash course in all things American if they are to understand the U.S. product line and ramp up sales from halfway around the world. But as strange as America seems to his eclectic sales team, Todd soon realizes that figuring out India will be more than a full-time job. Rizwan Manji (“Privileged”), Sacha Dhawan (BBC’s “Five Days II”), Rebecca Hazlewood (BBC’s “Doctors”), Parvesh Cheena (“Help Me Help You”), and Anisha Nagarajan (Broadway’s “Bombay Dreams”) also star as members of Dempsy’s off-shore team; Diedrich Bader (“The Drew Carey Show”) and Jessica Gower (Network Ten’s “The Secret Life of Us”) additionally star. “Outsourced” is produced by Universal Media Studios. Robert Borden (“The Drew Carey Show” and “George Lopez”) is executive producer/writer. Ken Kwapis (“The Office”) developed the project through his company, In Cahoots, and serves as executive producer/director. Alex Beattie serves as co-executive producer.
http://www.nbc.com/outsourced/ 
OUTSOURCED
‘THE PAUL REISER SHOW’ -- “The Paul Reiser Show” is a new single camera comedy from Emmy and Golden Globe nominated comedian-author-producer-actor Paul Reiser (“Mad About You”) and writer-producer Jonathan Shapiro (“Life”). The show stars Paul Reiser as…Paul Reiser. It's been a few years since Paul's hit TV series went off the air. Since then, he's been enjoying the quiet life at home with his lovely wife and kids and generally minding his own business. Lately, however, Paul has been thinking that it's time he did something new, something meaningful. As to what that next thing might be, he has no idea. In his quest to figure it out, Paul is helped and hindered by his new "friends." Like most men his age, Paul didn't choose these friends. They're the husbands of his wife's friends, the dads of kids that his boys go to school with. Thrown together by circumstance, Paul and his friends form an unlikely comradeship -- and a horrible basketball team. In addition to Reiser, Ben Shenkman (“Angels in America”) stars as Jonathan, Omid Djalili (“The Infidel”) as Habib, Duane Martin (“All of Us”) as Fernando, Andrew Daly (“MADtv”) as Brad, Amy Landecker (“A Serious Man”) as Claire, Brock Waidmann as Zeke and Koby Rouviere (“Greenberg”) as Gabe. The pilot is executive produced and written by Reiser and Shapiro, produced by Craig Knizek (“Mad About You”), Merri Howard (“Cold Case”) and Peter Safran (“Heist”), and directed by Bryan Gordon (“Curb Your Enthusiasm”). “The Paul Reiser Show” is a production of Bonanza Productions Inc. in association with Nuance Productions and Warner Bros. Television.
http://www.nbc.com/the-paul-reiser-show/
THE PAUL REISER SHOW
‘FRIENDS WITH BENEFITS’ -- From Oscar and Emmy winner Brian Grazer (“A Beautiful Mind,” “Arrested Development”), “Friends With Benefits” is a half-hour comedy revolving around a group of twenty-something singles as they navigate the difficult, and often confusing, world of dating. Ben Weymouth (Ryan Hansen, “Party Down”) is on the hunt for the perfect woman who meets his unique set of standards, while his best friend, Sara Maxwell (Danneel Harris, “One Tree Hill”), is just looking for a man to settle down with and raise a family. Ben and Sara have fallen into the habit of turning to each other for moral and physical support as they wait for Mr. and Ms. Right to arrive. Their friend Aaron (Fran Kranz, “Dollhouse”), a romantic at heart, doesn’t approve of Ben and Sara's complicated friendship, but he, along with womanizer Hoon (Ian Reed Kesler) and straight shooter Riley (Jessica Lucas, “Cloverfield”), are all distracted with their own dating trials and tribulations. David Nevins (“Lie to Me,” “Arrested Development”) joins Grazer as executive producer for Imagine Television. Also serving as executive producers are David Dobkin (“Wedding Crashers”), who directs the pilot, writers Scott Neustadter and Michael H. Weber (“(500) Days of Summer”), and Jeff Kleeman. “Friends With Benefits” is a production of 20th Century Fox Television, Imagine Television and Big Kid Pictures. http://www.nbc.com/friends-with-benefits/
FRIENDS WITH BENEFITS
New One-hour Comedy Series
‘LOVE BITES’ – From Emmy Award-winning writer-producer Cindy Chupack (“Sex and the City”), “Love Bites” is an hour-long romantic comedy anthology series featuring three loosely connected, modern stories of love, sex, marriage and dating. Each episode contains multiple vignettes, all illuminating the theme of love with an edgy, irreverent spin. Becki Newton (“Ugly Betty”) stars as Annie and Jordana Spiro (“My Boys”) stars as Frannie, the last two single girls standing after all of their friends get married. Annie is an infectiously bubbly optimist and Frannie is an always-a-bridesmaid realist. Their story will anchor the series, while other romantically-challenged characters will come and go each week. The pilot's guest cast includes Jennifer Love Hewitt (“Ghost Whisperer”), Greg Grunberg (“Heroes”), Craig Robinson (“The Office”), Jason Lewis (“Sex and the City”), Lindsay Price (“Lipstick Jungle”), Larry Wilmore (“The Daily Show”), Charlyne Yi (“Knocked Up”), Pamela Adlon (“Californication”), Stacy Galina (“Hidden Hills”), Brian Hallisay (“Privileged”), Kyle Howard (“My Boys”) and Steve Howey (“Bride Wars”). “Love Bites” is a production of Universal Media Studios and Working Title Television, which is a new division of Working Title Films (the U.K. production company behind box office hits including “Love Actually,” “Bridget Jones's Diary” and “Four Weddings and a Funeral”). Chupack is creator, executive producer and writer. Emmy Award-winning producer-director Marc Buckland (“My Name Is Earl”) also is executive producer and directs the pilot. Eric Fellner, Tim Bevan and Shelley McCrory from Working Title Television are executive producers. “Love Bites” is Working Title Television’s first U.S. commission. http://www.nbc.com/love-bites/
LOVE BITES
New Alternative Series
‘SCHOOL PRIDE’ – From executive producers Cheryl Hines ("Curb Your Enthusiasm") and Denise Cramsey ("Extreme Makeover: Home Edition" and "True Beauty"), “School Pride" is a proactive, alternative series that tells the stories of communities coming together to renovate their aging and broken public schools. While transforming the school, the community also restores its sense of value and school pride. The cameras follow students, teachers and parents as they roll up their sleeves and rebuild their own schools, concluding with the unveiling of a brand new, completely transformed school. They are motivated by a quartet of community organizers and personalities -- SWAT Commander Tom Stroup, interior designer Susie Castillo (“House of Payne”), comedian and former substitute teacher Kym Whitley (“Til Death”) and political correspondent Jacob Soboroff ("AMC News”). Together, the team of experts will lead the community through the makeover process. Months later, cameras will revisit the school to discover the lasting effects of the transformation -- a renewed sense of school pride and an increase in student achievement scores. "School Pride" is produced by Horizon Alternative Television. http://www.nbc.com/school-pride/
SCHOOL PRIDE
Interesting announcement today from NBC: they've renewed The Office, Parks & Recreation and Community for next season. Just yesterday, industry pundits like Nikki Finke were reporting that a Parks & Rec renewal looked likely, because NBC had been making preliminary moves towards syndicating the show, meaning they'd likely want to keep producing more episodes. And Community, although ratings-challenged, has a rabid -- and as noted, demographically desirable -- core of fans (including me.)
